KISD Unveils New Chaparral High Brand

Chaparral High Bobcats Revealed
By: Todd Martin

Like a stealthy bobcat ready to pounce, the identity of the newest Killeen ISD high school is bursting into public view.
The Chaparral High School Bobcats begin their inaugural year with the start of the 2022-2023 school year.
Killeen ISD Board of Trustees learned Tuesday of the school’s official mascot, color scheme and other branding details.
Silver, navy blue, and crimson with white accents are the official colors.
Killeen ISD Chief Communications and Marketing Officer Taina Maya presented the school’s branding details during a regular board meeting. The process, she said, goes back two years, includes two student surveys and extensive collaboration with a branding company.
The silver, dark blue and crimson, the Bobcat images and specific typography will impact athletic and band uniforms, as well as interior and exterior signage and spirit items for many years to come.
The board members and other audience members received a peek of the school’s design through a video that the district communications team created.
It shows a prowling bobcat and moving digital imagery of the school name and other identity features.
The Bobcat mascot emerged from a student survey. Middle school students preliminarily zoned to Chaparral High School participated in the survey to help rank choices and decide the mascot for the new campus.
After district leadership met to narrow down the options, students had the opportunity to help select from a list of mascots ahead of the design phase of the project.
Secondary education administrators plan to announce the first principal of Chaparral High School by December 17. The school is projected to open with about 1,600 students.
Superintendent John Craft emphasized the importance of getting the brand right at the outset of opening a new high school.
The principal and other key staff members will have a compressed timeline, he said, to ready the expected 5A high school for the start of school, including the launch of fall sports and fine arts, now just nine months away.
Still under construction at 4400 Chaparral Road in Killeen, the growing stone structure occupies property south of the Yowell Ranch subdivision close to where the cities of Killeen and Harker Heights meet.

The ninth- through 12th-grade campus will be the first new comprehensive high school since Shoemaker and Harker Heights expanded from ninth-grade centers to full high schools in 2000.
The 450,000 square-foot Chaparral High School is part of the 2018 bond project.
It is designed for 3,186 students and includes a 1,200-seat auditorium, band, choir and orchestra rooms, a black box theater and set design shop.
The campus also includes two athletic weight rooms, two gyms, training room, a wrestling room and 4,600-seat regional stadium with turf surface.
Following a series of public meetings to gather input, the board recently approved the attendance zones for the district’s new high schools. All four current high school zones are affected.
A grandfathering clause will allow current high school students to remain in their current school if they meet attendance and disciplinary requirements.